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Place Category: Nightlife
Rock Brothers unites craft beer and music to support great artists, great beer and even greater fans. In the ever changing climate of the music industry, artists are looking for new revenue streams, while fans are looking for new ways to connect with their favorite musicians… We believe this authentic partnership of music and beer brings that home in a new and innovative way. From recipe inception, brand creation, artwork design and even the name of the product itself, the band is involved every step of the way.
Rock Brothers began as an idea in Atlanta, GA and took full form in the founders hometown of Tampa, FL as the craft beer boom was and still is exploding… An opportunity presented itself to ignite this brand in 2012, an idea RB founder Kevin Lilly had been nurturing since 2006, and by the Spring of 2014 their first brand came to life with the local band “Have Gun Will Travel.” Before the product ever hit the tap lines it received a National Championship win at the United States Beer Tasting Championship (USBTC). This was due in great part to Rock Brothers recipe collaborator and brand partner Cigar City Brewing.
“Music and beer have a lot in common. Both require hard work and commitment to create and both are born from the overlap of craft, art and passion. The opportunity to bring music and beer together with Rock Brothers was just too cool to pass up.” – Joey Redner of Cigar City Brewing
Rock Brothers has 4 brands slated to launch in the coming two years with some powerful musical allies to back them up… Please stay tuned to our social media pages and our website for all the latest information from Rock Brothers Brewing.